IMPROVE YOUR SLEEP, CHANGE YOUR LIFE
Financing and Sales Plan
This section is about how the sale plane is carried out and how will our startup be financed. Sales Plan The sales plan will be divided in Business to Customer and Business to Business. B2B The unique service offered is called Premium. Our startup does offer a complete, personalized system that is deployed in the…
Minimum Viable Product
Our startup has designed the smart room: a product which is focused in people sleeping health in order to make you feel better when you go to sleep and after waking up. We try to achieve that you wake up rested, without stress and full of energy to face a new day. But now, we…
Leap of Faith and Assumptions chart
This chart will allow us to indentify the risk and reduce them. Now, we will explain each of the fields of the chart: Leap of Faith Question: Questions that we think that could be a potential risk. Assumptions/Hypothesis: What we assume that the customer will think (about the question) or prefer and how this affect…
Business Model Canvas
We will use this template to develop our startup business model. It helps us to visualize in a chart, the elements that are valuable. The nine blocks will allow us to create a enterprise plan to state what we do, how we do and which is the guide. In the canvas we can see a…
Value Proposition Canvas
This is our Value Proposition Canvas, a very strong tool that will help identifying and profiling the customers while explaining why and how our product suits them. It is structured in two blocks each of them divided in the parts: Left – Customer Profile: Jobs: jobs the customer is trying to get done Pains: negative…
ISR
Intelligent Sleeping Room Society is continuously evolving, developing new ways on how to work, how to shop or how to communicate between each other, for example. That’s the reason the new technologies of the twenty-one century have had a huge impact on us and our history. Computers and smartphones make our work more efficient, we…
CUSTOMER JOURNEY
CUSTOMER JOURNEY MAP A customer journey map is a visual representation of the experiences your customers have during their day. It helps to tell the story of a customer’s experience with and locate the potential opportunities to develop a product/service. Design Challenge Reframing
Persona card: Sarrah Harrision
Sarrah Harrision is an electronic engineer working full time on the Tesla company. She considers herself as a proactive and organized person. She has a busy life and claims that sometimes it is hard to combine the working career with family life. She is constantly solving problems and scheduling business meetings and as a result,…
Persona card: James Ford
James Ford is the owner of a consulting company that design and implement mobile applications. He considers himself as a hard working person. The problem is that he stays at work more than the 8 recommended hours. This result on stress problems which causes sleeping problems. He is searching for methods to sleep the required…
Interviews to potential customers
Questions These are the questions we are supposed to ask but they can vary depending on the interview. Age, Name, What do you do for a living? How would you rate your sleep quality? (Do you sleep well?) Have you noticed a change about this during your life? What? Would you consider sleep quality a…
Benchmarking
Laboratoris Esteve S.A Is a Spanish pharmaceutical company that sells various types of medicines, from human consumption of veterinary drugs related. One of its star products and the one that are tackling one of our challenges is the “DormiNatur”. The “DormiNatur” is a food supplement made of Melatonin, Passiflora and GABA. It is taken by…
Trends in health
Mega-trends Stressful lifestyle With the arrival of new technologies, we are capable of many more things as a society. But it is a reality that they have added a great stress factor in our lifestyle. Our bodies are well equipped to handle stress in small doses, but when that stress becomes long-term or chronic, it…
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Entrepreneurship and Innovation 