Featured

Trends in health

Sleeping and postural problems

People dedicate on average 1/3 of their lifetime sleeping. Being able to rest and recharge energy is essential every night and although it is something we have done since the beginning of time we are constantly looking for ways to improve it. 

Related to this, posture has become a major problem in health. Medical sector warns people that being unconscious about posture in daily work, could result in serious health problems. 

Sleeping with a suitable posture is essential to have a restful sleep.

These are some of the latest trends.

Mega-trends

Stressful lifestyle

With the arrival of new technologies, we are capable of many more things as a society. But it is a reality that they have added a great stress factor in our lifestyle.

Our bodies are well equipped to handle stress in small doses, but when that stress becomes long-term or chronic, it can have serious effects on your body.

The positive part is that we now understand much more about effective strategies for reducing stress responses. Such beneficial strategies include getting and adequate amount of sleep each night.

Strees can also lead to postural problems. When you get stressed, the body tenses. The tighter and more inflexible the body becomes, the more difficult it is to regain a relaxed posture. 

Read more

https://www.apa.org/helpcenter/stress/

Mobile phone bad posture

Lasts researches show that in 2020 70% of world population, around 5.500 million people, are smartphones users.

With the growing use of smartphones, concerns have also increased about musculoskeletal problems associated with the prolonged use of smartphones. Prolonged smart phone usage causes faulty posture such as forward neck posture, slouched posture, or rounded shoulders.

BBC researches show that 70% of population confirm that at some moment they have suffered neck pain.

When all these problems get to a chronic state, they start affecting people daily life in basic actions like walking or sleeping.

Read more

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4756000/
https://www.bbc.com/mundo/noticias-50518706

Macro-trends

Technology at bedtime

Smartphones, tablets, computers and other electronic gadgets have become such a huge part of our daily lives that it’s often hard to put them down, even at bedtime. Keeping your phone on your nightstand may not seem like a big deal, but technology affects your sleep in many ways.

The blue light emitted by screens on cell phones, computers, tablets, and televisions restrain the production of melatonin, the hormone that controls your sleep/wake cycle or circadian rhythm. Reducing melatonin makes it harder to fall and stay asleep.

Furthermore, sending emails or watching a movie before bed keeps the mind engaged, technology can trick your brain into thinking that it needs to stay awake.

Read more

https://www.sleep.org/articles/ways-technology-affects-sleep/

Micro-trends

Extra cushion between legs

People is starting to realize the importance of getting a good sleep and correcting their sleeping posture. From this need appears the usage of an extra cushion between the legs.

This new trend consists in adopting a side position while sleeping, bringing the legs together causing the lower back to twist and not letting the spine get total rectitude. To solve this problem, using a third cushion between the legs at knee height readjusts the hips avoiding the rotation.

At first glance it is a simple gesture that has no apparent importance, but it really is one of the best ways to eliminate tensions of the lower back while sleeping.

Read more

https://www.vitonica.com/lesiones/colocar-un-cojin-entre-las-piernas-al-dormir-para-proteger-la-espalda

Left-side sleeping

New studies show that left-side sleeping has greater health benefits than other postures.

Our body is asymmetrical internally. Because of that, how we rest influence waste process.

Some of the benits are: left-side sleeping, help digestion, reduce heartburn, boost brain health, reduce apnea, among others.

Read more

https://www.healthline.com/health/healthy-sleep/sleep-effects-digestion#side-sleeping
https://food.ndtv.com/health/this-is-why-sleeping-on-your-left-side-is-important-for-your-health-1664970

Financing and Sales Plan

This section is about how the sale plane is carried out and how will our startup be financed.

Sales Plan

The sales plan will be divided in Business to Customer and Business to Business.

B2B

The unique service offered is called Premium.

Our startup does offer a complete, personalized system that is deployed in the business rooms. We build a smart room with the equipment that the business has ordered.

We also have a maintenance quote to keep software updated, fix problems and repair damaged hardware.

The equipment offered is hardware made by partners’ factories that is compatible with our app. Some of the hardware is:

  • Sensors (movement, vital signs, air conditioning, noise, etc.).
  • Lights.
  • Screens.
  • Inhibitor.
  • Noise isolation hardware.
  • Speakers.

B2C

There will be two type of services. The free and the basic.

Free

The free service is a completely free mobile application that shows customer basic data extracted from the mobile sensor.

The objective of this service is to obtain visibility and customer engagement. It will increase the brand reputation and we will take profit by advertising our Basic solution.

Basic

The customer is paying a monthly subscription, which add new benefits to the mobile application.

The application is now compatible with Amazon Alexa, Google Assistant, Siri,etc. We also offer advanced data and AI analysis to the customer, so as to give him recommendations about sleeping health habits.

In this service, the customer is able to buy hardware which is compatible with the mobile application.

Financing

Here, you can check the whole financing sheet: https://drive.google.com/file/d/1Xe1J-29e76iYFEvqb0U8G7OP2Re6S_ee/view?usp=sharing

Minimum Viable Product

Our startup has designed the smart room: a product which is focused in people sleeping health in order to make you feel better when you go to sleep and after waking up. We try to achieve that you wake up rested, without stress and full of energy to face a new day.

But now, we will “present you our MVP which contain the core functionalities of our product. And, it will allow customers to see our valued preposition.

Here you have the video of the MVP presentation. You will see four funcionalities that we offer in the MVP:

  • Alexa Compatibility
  • Google Home Compatiblity
  • Feedback from users to Alexa, Google Home and others.
  • Email tips to customers.
  • Smart room prototype.

https://drive.google.com/open?id=1GdLUwRZ6XFDrBhM6z4T-ZGGmNXXKdIYP

Leap of Faith and Assumptions chart

This chart will allow us to indentify the risk and reduce them.

Now, we will explain each of the fields of the chart:

  • Leap of Faith Question: Questions that we think that could be a potential risk.
  • Assumptions/Hypothesis: What we assume that the customer will think (about the question) or prefer and how this affect our product.
  • Measurement: Ask your customers about the Leap of Faith Questions. We would use customer interviews to know their opinions.
  • Results: Analize wheter the Measurement confirms or not the Assumption.
  • Actions: How do the results change our product/service in order to improve or fix a problem customers detected.

Business Model Canvas

We will use this template to develop our startup business model. It helps us to visualize in a chart, the elements that are valuable. The nine blocks will allow us to create a enterprise plan to state what we do, how we do and which is the guide.

In the canvas we can see a clear structure about our business model and how every field relates to each other with coherence.
We first define our customer segments and how do we reach to them in the channels field. Also, applying our knowledge from value proposition we presented a week ago, in our last post, we achieve to see how we create and maintain a good relationship with our customers. Once that is clear, we can easily define and specify what are our Key activities, partners and resources that make our business work.

Value Proposition Canvas

This is our Value Proposition Canvas, a very strong tool that will help identifying and profiling the customers while explaining why and how our product suits them.

It is structured in two blocks each of them divided in the parts:

Left – Customer Profile:
  • Jobs: jobs the customer is trying to get done
  • Pains: negative outcomes that customers try to avoid like dissatisfactions, risks, or obstacles.
  • Gains: positive outcomes the customers try to achieve, concrete results by which they will measure the success for job well done.
Right – Value Map:
  • Products and services: existing technologies or products our value proposition builds on.
  • Gain Creators: How they produce, increase or maximize outcomes and benefits our customers expect, desire or will be surprised by.
  • Pain Relievers: what our product will do or use to solve customers’ pains

Since we are focusing on providing a better sleep quality probably some of the elements in the canvas will sound familiar to the reader. Everyone has suffered from lack of sleep even if it was just once were you could not rest properly.

This project is aimed to solve problems affecting aspects of the customer´s life caused by sleep deprivation or a bad quality of sleep. We can see that the main jobs the customer wants to get done are sleeping, relaxing, disconnecting or just resting in general. This business niche has been targeted many times so the customer may already have some experience with products created to solve this. That might cause some prejudice such as it creating technology addiction. Also, other pains our customer might have but sometimes don’t have the time or energy to solve.

After using our product, customers expect to be happier in general which will have some serious repercussions in their day to day life such as improved creativity, the creation of stronger memories, feeling more energetic and as a consequence being more productive, among others.

On the left side of the canvas we can see what our product will do to solve each and everyone of the mentioned issues, its strong point being a machine-learning software that give a fully personalized experience.

ISR

Intelligent Sleeping Room

Society is continuously evolving, developing new ways on how to work, how to shop or how to communicate between each other, for example. That’s the reason the new technologies of the twenty-one century have had a huge impact on us and our history.

Computers and smartphones make our work more efficient, we are able to shop without getting out of bed and we can speak to whomever person on the planet, no matter where they are or when is it. But they are not all upsides, being connected 24/7 can lead us to stress or anxiety, it can make more difficult to stay out of work in our free time or it can also get us distracted when it’s time to focus on other things like maybe sleeping.

It’s a fact that nowadays people are prone to developing sleeping disorders. We are stressed from work, stay late night talking to friends or relative or we keep watching “just one more” Netflix episode.

We spend one third of our life sleeping and being able to sleep and feel well-rested in the morning should be a priority for all of us. That’s why we present our smart room.

This smart room is designed to focus on your health and needs, every day of your life. It is inspired by the new IoT movement and its goal is to make you feel perfect. Perfect when you go to sleep and perfect when you wake up 8 hours later. Well rested, stress free and full of energy to face a new day.

We achieve that, thanks to creating a controlled environment for your room; which, of course, can be personalized to adjust to every one of us. Everything in the room is connected to the system, from the speakers who always choose the perfect songs, to the lights which adjust automatically to create a comfy environment or wake you up naturally; passing by whatever other module you can imagine: A bed that adjusts its texture or temperature in real-time, a wardrobe which suggests your clothes depending on the weather, smart blinds, etcetera.

The room is equipped with ones of the latest IoT technology sensors, that make possible to track and monitor every aspect of the environment and the people inside. All this data gets to the room controller, where our new AI system using machine learning techniques is able to analyze it and make the decisions. Don’t worry none of your data gets past this point, unless you decide so, following the EU law regulations.

One of the key factors is to assure there are no other devices, not controlled by the system, inside the room. That’s why each one of them incorporates an inhibitor. It is the AI system, synchronized with your phone or laptop, that warns you in case of emergencies, like emergency calls.

We are aware that nothing is perfect, at least from the start, that’s why we focused in a real-time voice-based feedback the users can give to the system at any moment so it can adjust thanks to machine learning techniques.

Our product is not linked to any kind of manufacturer so any costumer can personalize it with the assistant they prefer. It can be Amazon Alexa, google assistant, siri, whatever assistant in the market.

Finally, we believe the future is as much as progress as sustainability. That’s why our product has the solar panel room version to make it work 100% on renewable energy.

Sims Simulation

We have also created a simulation of the smart room inside the videogame Sims.

Persona card: Sarrah Harrision

Sarrah Harrision is an electronic engineer working full time on the Tesla company. She considers herself as a proactive and organized person. She has a busy life and claims that sometimes it is hard to combine the working career with family life. 

She is constantly solving problems and scheduling business meetings and as a result, she has some trouble sleeping at night. She has gone to many specialists, but none of them have found the perfect solution for her.

She is desperate to find a way to fix this problem because otherwise, she can not carry on with her busy and active life.

Persona card: James Ford

James Ford is the owner of a consulting company that design and implement mobile applications.

He considers himself as a hard working person. The problem is that he stays at work more than the 8 recommended hours. This result on stress problems which causes sleeping problems.

He is searching for methods to sleep the required hours with a good quality and he points out that our startup may be helpful for him.

Interviews to potential customers

Questions

These are the questions we are supposed to ask but they can vary depending on the interview.

  1. Age, Name, What do you do for a living?
  2. How would you rate your sleep quality? (Do you sleep well?)
  3. Have you noticed a change about this during your life? What?
  4. Would you consider sleep quality a priority in your life? Why?
  5. Do you have, have you tried or would you try new routines to better fall asleep? Which?
  6. If there was a solution for you, how would it be?

Audio 1

  • Name: Dani
  • Age: 50
  • Job: Total sick
  • Quality of sleep: regular
  • Sleep problem: neck pain
Conclusion

We extract from this customer that physic pain, difficulties sleeping. Our customer is using pills to sleep and does not trust on any type of help to sleep better.

The root cause of his pain is an accident. Because of that, he is currently suffering from sleep problems.

Listen audio in:

https://drive.google.com/open?id=1PB1oV8Ta17Vd-Pkp1EUV8inJZUoqwJAS

Audio 2

  • Name: Paula
  • Age: 19
  • Job: University student
  • Quality of sleep: Depens on the epoch
  • Sleep problem: stress, work excess
Conclusion

We extract from this customer that stress and having too much work could result in sleeping problems. Our customer does not use any type of external support to sleep, but she has tried to set a schedule.

This problem has appeared in the period of the University where she has a lot of work and she thinks that external support could be helpful.

Listen audio in:

https://drive.google.com/open?id=10fVLiSpT5sP0n2SYMIpM0ijduzpCWlL3

Video 3

  • Name: Selene
  • Age: 23
  • Job: Master Student
  • Quality of sleep: light
  • Sleep problem: stress and thinks that concern her
Conclusion

We extract from this customer that during the stress period when there is a large amount of work to do, it is easier for her to have trouble sleeping. Also, she claims that it is hard for her to fall asleep because she has constant thoughts in her mind that concern her.

Watch video in:

https://drive.google.com/open?id=17x4w1bhXoHtEhGEUzqiy3RvnQHLmSqdz

Audio 4

  • Name: Oscar
  • Age: 53
  • Job: Medical Doctor specialized in Radiology
  • Quality of sleep: Normally good
  • Sleep problem: little time to sleep
Conclusion

We extract from this customer that many people face the problem of not having enough hours of sleep, and that doing exercise helps improve the quality of the sleep. This customer doesn’t use any support in order to help him sleep.

He also mentions that when he was young he had a better quality of sleep than now due to the amount of work that he has now in his life.

Listen audio in:

https://drive.google.com/open?id=1i1Nt4sKl-xdbSwNFdIkuV5Nq5yMLQ9IH

Audio 5

  • Name: Laura
  • Age: 27
  • Job: Teacher
  • Quality of sleep: bad    
  • Sleep problem: Look after a new born
Conclusion

Laura is a recent new mother. Her sleeping disorder comes from the needs her baby has during night, such as feeding. To improve her quality of sleeping she focuses more on improving the child’s. She claims that with someone looking after the kid she would not have any sleeping problem, as she has never had before.

Listen audio in:

https://drive.google.com/open?id=17x4w1bhXoHtEhGEUzqiy3RvnQHLmSqdz

Audio 6

  • Name: Maria
  • Age: +65
  • Job: Retired
  • Quality of sleep: good    
  • Sleep problem: Nervousness
Conclusion

Maria is a retired woman who worked before as a teacher. She claims that she has no problems sleeping and she has never had, but a couple nights per month if she is worried about something she can get a little nervous which affects her sleeping. She solves the nervousness just by having a hot glass of milk. She has no sleeping routine.

Listen audio in:

https://drive.google.com/open?id=14EXEUmYjS9HZ-rrOJVUcZHG8ZhF1puPs

Video 7

  • Name: Anna
  • Age: 21
  • Job: studying to become a doctor
  • Quality of sleep: depends on time of the year      
  • Sleep problem: Anxiety due to exams
Conclusion

Listening to what Anna has to say about her sleeping routines we see a clear example of what student live consists of. She can manage to sleep more or less what she needs throughout the year except from during finals. We see, though, that she prefers to sleep rather than staying up late watching Netflix, and that shows how committed she is with her quality of sleep.

The main problem, she says, comes when she has to study harder during finals and specially the night before a big exam. She tends to get more anxious and lose the ability to fall asleep on her own because she overthinks about what is coming the day after. Also she prioritizes the quality of study to the quality of sleep during exam periods.

Watch video in:

https://drive.google.com/open?id=146zDatGxVGpReA3NXR65DSva64fVKyA1

Video 8

  • Name: Marc
  • Age: 25
  • Job: Night shift worker at a hotel
  • Quality of sleep: 5 or 6 out of 10      
  • Sleep problem: uncommon schedules
Conclusion

Listening to what Marc has to say in the interview, we might be hearing what most of night shift workers would say. People with this kind of schedules tend to get poorer quality of sleep. No matter how much we try to get used to working by night and sleeping by day, our bodies are not meant for it and that is it. He says he usually finds himself trying new things to get good sleep, exercise, going for a walk to calm down or trying to block out as much sunlight as possible.

Nonetheless, he rates his sleep with a 5 or 6 out of 10 and that is an indicator that all those things might be working but not as desired. For him, getting a good sleep even if the world around him is just waking up and starting its day, would be a perfect scenario.

Watch video in:

https://drive.google.com/open?id=1-jKjJd0Ri2ZDiKQvI4osTHqsFsJWj9v_

Transcripted 9

  • Name: Manel
  • Age: 56
  • Job: lawyer
  • Quality of sleep: 5 or 6 out of 10      
  • Sleep problem: stress periods at work

1. Age, Name, what do you do for a living?

Manel, 56, I work in a law firm as a lawyer.

2. How would you rate your sleep quality? (Do you sleep well?)

I usually sleep well but there are certain times which I have trouble sleeping.

2a. Can you specify on which times?

Yes, I am referring to the days in which I’m working on an important case for my firm or the firm is having work-related problems.

3. Have you noticed a change about this during your life? What?

Yes, I would say that when I was young, I had no trouble at all, only in a very few special occasions like for one difficult exam or so.

4. Would you consider sleep quality a priority in your life? Why?

I tend to overlook my sleep quality because like I said, I normally sleep well. But I would say it’s important for someone’s life, because when you don’t sleep properly in the night, it affects you during the day.

5. Do you have, have you tried, or would you try new routines to better fall asleep? Which?

I have pills that help me sleep in the few times I can’t do it.

6. If there was a solution for you, how would it be?

I think the pill solution is good, but it would be good if the pill was made only by natural ingredients.

Conclusion

We can extract from this customer that someone with a good sleep can have trouble during stress related times (usually involving their work or workplace) and they may use sleeping pills as it’s the most popular solution for people at this age.

Transcripted 10

  • Name: Arnau
  • Age: 27
  • Job: led light factory
  • Quality of sleep: 7 out of 10      
  • Sleep problem: Sleep less than nedeed because of playing videogames

1. Age, Name, what do you do for a living?

27, Arnau, I work in a LED light factory.

2. How would you rate your sleep quality? (Do you sleep well?)

I would say that I sleep well but not enough hours, because most days I stay late playing video games, watching Netflix or else, but on the weekends, I tend to sleep a lot of hours.

3. Have you noticed a change about this during your life? What?

I think it’s always been like this since I was a teenager, but there have been periods of time where I played less or watch less than average.

4. Would you consider sleep quality a priority in your life? Why?

I think it’s important, but I don’t consider it a top priority, maybe later when I’m older.

5. Do you have, have you tried, or would you try new routines to better fall asleep? Which?

When I studied and it was time for exams, I would try to go to sleep earlier than usual and try not to play so many video games in the night.

6. If there was a solution for you, how would it be?

I don’t really know, because I believe my problem is about my routine and attitude, so maybe an app that helps you plan and follow a good routine I guess. 

Conclusion

We can extract from this interview that the problem with many young people is related with a bad routine and an excess time in playing video games, using their phone or watching TV-series on platforms like Netflix. A solution which helps them follow a good routine can be potentially good.

Create your own website, free on WordPress.com.Create your own website.
Start free